WE’RE A FULL-SERVICE DIGITAL AGENCY. HOWEVER, THAT MEANS A LOT MORE THAN JUST “MARKETING AND “WEBSITES.” WE’RE PROFESSIONAL STORYTELLERS—”BARDS“—WHO USE TECHNOLOGY TO TELL STORIES THAT MOVE PEOPLE TO MEANINGFUL AND MEASURABLE ACTION.
Having a brand is more than having a logo. It’s about having an integrated, compelling, and consistent narrative. The logo is a way to channel and articulate an organization’s story, but it’s just a piece. A brand is about communicating a story to people who then find it fascinating enough to hold this communication in common, and communicate it with others. It’s about forming a community, regardless of whether you’re a church, non-profit, think tank, or Fortune 500. Every organization and even person has a brand. It’s what gets articulated when someone is trying to summarize your organization to a friend.
At The Bard Company, we excel at crafting compelling and integrated brands. This means we can handle every stage of your brand process, from discovery, to audience survey and analysis, to logo and brand book creation.
Like the cave wall, the papyrus, the parchment scroll, the book, or the magazine, a website is just a piece of technology used to tell a story. Surely, aesthetics IS marketing. However, a website is only as good as the story it tells, and in the same sense a story is only as good as you tell it. At The Bard Company, we are experts in taking a brand, and a company’s central story, and telling it across a website experience that meets industry standards of mobile-first design, responsiveness, and ROI & KPI focused user experiences. We match the user experiences across the branding and engagement experiences, ensuring that complex retargeting pixels and audience matching make sure to take your website’s story to where people are.
You may have a compelling story, and you may have the delivery and design to tell it effectively, but it won’t matter one bit if you don’t have an audience. In addition to performing branding and development, The Bard Company excels at digital marketing. We’ll position and message your story to highly targeted audiences where they work and play. We use inclusion and exclusion based targeting that targets highly identified audiences based upon geographic, demographic, behavioral, psychological, personal, interest, and financial information. We engage these audiences across platforms such as Facebook, Twitter, Instagram, Google Display, Google Search, YouTube, and many others. Our targeting abilities can reach over 90% of online American adults, and we can target as detailed an audience as you can imagine. Furthermore, we integrate retargeting across all of our clients, and focus our targeting and messaging strategies on where people reside in the consumer decision journey.
The best storytellers are also the best listeners. In public speaking, it’s enormously important to gauge the responsiveness of your audience while you’re talking. This may lead you to carry a point, or bring the speech home. The same is the case with storytelling across digital venues and platforms. At The Bard Company, we start all projects with a deep data dive. We onboard client lists, identify prospects, and produce audience assessment reports to find exactly who your customers are. We then keep all of our digital work in a feedback loop that continues to optimize itself based upon the metrics performance of websites, targeting metrics, and audience reactions. As part of our commitment to transparency and data-driven campaigning, we create data dashboards for our clients so they can follow their campaigns activities in real-time, and as focused on the KPI and ROI they’re focused on.
WHAT YOU CAN EXPECT WHEN WORKING WITH OUR PROCESS:
Phase 1: Understand
Here we chat about your story and what The Bard Company can possibly do to help tell it.
Phase 2: Define
At this point we’ll send you a Dig Ops Brief to fill out and help articulate your narrative.
Phase 3: Confirm
We’ll then send you a proposal to consider signing and formally partnering with us. We engage in project and retainer based fees.
Phase 4: Develop
At this point, we’ll begin creating all the digital “venues” via web, app, and social development.
Phase 5: Engagement
Once we’ve developed the venues, we’ll begin by creating a Dig Ops Plan. Once that is approved, we’ll create, place, and route for approval all marketing deliverables. We’ll also get you your metrics dashboard to follow the action.
Phase 6: Close
If you chose to conclude the story, we’ll get you a case-study of the project after we close accounts so you have a story of your story with us.
